Nature and more strives to continually increase transparency, mutual awareness and shared responsibility of all stakeholders in the food supply chain with regards to food quality, ecology and social justice.


Discover the true benefits of organic

Don’t we all realize that many hidden environmental and social costs are not reflected in the price of so- called ‘cheaper‘ conventional food? But how high are these costs really? Wouldn’t it be great if we were able to put a monetary value on soil degradation, water pollution, loss of biodiversity, climate change! This is exactly what a growing group of scientists, economists, policymakers is trying to achieve.

Nature & More is now ready to provide you with true cost transparency on a selection of our products. The published true cost values are based on calculation models provided by the Food and Agriculture Organization of the United Nations. Obviously far from complete, certainly way too conservative, but a start! First cost comparisons confirm: Organic is not too expensive; conventional is too cheap.

Help us spread the news.

Drag and drop the fruit in the middle of the flower to calculate the benefit of organic.








Cost comparison per hectare and year. Click here for more explanation about the True Cost of Food and the calculations.


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