Nature and more strives to continually increase transparency, mutual awareness and shared responsibility of all stakeholders in the food supply chain with regards to food quality, ecology and social justice.

 

True Cost Accounting reveals positive economic impact of organic fruit on consumer health

Thursday, February 16, 2017
Press release, 16 Feb - In conjunction with accountants EY and other partners, organic fruit specialist Eosta has today presented the first results of a True Cost Accounting pilot at Biofach 2017.
True Cost Accounting reveals positive economic impact of organic fruit on consumer health
 

Nature & More launches turmeric in a pillbox

Thursday, February 16, 2017
WADDINXVEEN, 13 February – Nature & More/Eosta, specialist in organic fruits and vegetables, launched its new product range Health Wonders which promotes proactive health care. The range—introduced on 9 February at Fruit Logistica, the fresh produce trade show in Berlin—will be a selection of organic roots with health advantages, starting with turmeric and ginger. At Fruit Logistica, the Dutch distributor satirised the packaging and communication style of Big Pharma. A few hundred ‘pill boxes’ with turmeric and an authentic-looking package insert (which included two recipes) were handed out.
Nature & More launches turmeric in a pillbox
 

Nature & More to eliminate millions of packaging units with Natural Branding

Thursday, February 16, 2017
Nature & More is going to mark organic fruits and vegetables with Natural Branding, in close cooperation with Swedish supermarket chain ICA, in order to save on plastic packaging. Natural Branding is the organic version of laser marking. The first organic products that will be sold with Natural Branding are avocados and sweet potatoes. Just on avocados alone, this will eliminate at least 725,000 packaging units in the coming year. With more products and customers, the number can easily run into millions.
Nature & More to eliminate millions of packaging units with Natural Branding
 

Organic fruits do not need to be packed

Thursday, February 16, 2017
In most supermarkets conventional apples are sold unpacked, while organic apples are packed in small plastic trays covered with foil. But that is not what organic consumers want, says Eosta packing expert Paul Hendriks. Of course, the EU requires organic and non-organic products to be distinguishable, but that does not mean that organic must be packed .. and certainly not in plastic. Hendriks helps supermarkets find other, more sustainable options saving a staggering 2.5 million plastic trays per year.
Organic fruits do not need to be packed
 

Pineapples finally reveal it all (including True Cost)

Tuesday, December 20, 2016
The organic pineapples that Nature & More distributes throughout Europe were already outspoken; they told consumers which grower in Costa Rica produced them and at which location, how sustainably and socially the grower went about it, and his e-mail address. But now the pineapples are also unveiling the hidden costs of pineapple cultivation, through a tag attached to the crown. The numbers make clear that organic is not too expensive—rather conventional is too cheap.
Pineapples finally reveal it all (including True Cost)
 

Today is Word Soil Day, sign the petition!

Tuesday, December 13, 2016
The European Citizens Initiative People4Soils asks the EU to acknowledge soils as a common heritage to be protected, for the wellbeing of all European people. In order to accomplish that, we need one million signatures before september 2017. If you are already aware of the soil issue, please sign the petition here, today: WWW.PEOPLE4SOIL.EU. Otherwise, read on.
Today is Word Soil Day, sign the petition!
 

Nature & More introduces BUG

Tuesday, November 08, 2016
Colourful fruit wrappers have been around for more than a century, but are these days rarely seen in greengrocers or supermarkets. With the launch of the BUG wrap, organic specialist Nature & More is both reintroducing the wrapper and giving it a whole new, modern twist.
Nature & More introduces BUG
 

Nature & More launches True Cost animation video

Tuesday, September 13, 2016
Press release: Today Nature & More launches the video "The True Cost of Food". In less than two minutes the film explains why it is essential to look at all the costs of food production including the hidden social and environmental costs. The message: organic products are not too expensive, but conventional products are too cheap.
Nature & More launches True Cost animation video
 

Organic Aubergine Weeks 24 June - 11 July!

Monday, August 08, 2016
Although cucumbers, tomatoes and peppers are the major greenhouse crops, in organic agriculture the aubergine (or egg plant) is probably the most important of them all for organic growers. In order to keep the soil healthy, organic growers like Frank de Koning alternate tomato with aubergine cultivation. To put the awesome aubergine in the limelight, Nature & More is now introducing the International Organic Aubergine Weeks!
Organic Aubergine Weeks 24 June - 11 July!
 

A tale of two chickens: the real cost of food

Monday, June 06, 2016
In April a conference was held about The True Cost of American Food in San Francisco. The video "A Tale of Two Chickens" debuted there. It is a short film which illustrates how we are paying a high price for food in hidden ways and why we need true cost accounting in our food and farming systems.
A tale of two chickens: the real cost of food
 

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