What is Fairtrade ?

Fair Trade is all about putting people first.  Its main aim is poverty alleviation.

Fair Trade is an internationally-recognised approach to trading which aims to ensure that producers in poor countries get a fair deal. A fair deal includes a fair price for goods and services, decent working conditions, and a commitment from buyers, so that there is reasonable security for the producers.

The Fairtrade Foundation, Oxfam and Traidcraft agree the following definition of fair trade: Fair Trade is an alternative approach to conventional international trade. It is a trading partnership which aims at sustainable development for excluded and disadvantaged producers. It seeks to do this by providing better trading conditions, by awareness raising and by campaigning.

According to the International Fair Trade Association (IFAT): Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers, especially in the South.