Company
Mavuno Organics
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Anthony Ngugi
''Our avocados are grown with smallholders and mostly rain-fed—proof that quality and responsible farming can go hand in hand.''
Products
Organic avocados
Country
Kenya
Hi, I’m Anthony Ngugi, CEO of Mavuno Organics. Together with around 80 passionate farmers, we grow, sort and pack organic avocados in Kenya. Although Kenya is known for its rich soils and great agricultural climate, avocado production is relatively new here—so we are building expertise and strong partnerships season by season.
Growing with smallholders, close to nature
Our avocados are produced with smallholders who farm in a natural environment. Many growers cultivate other crops between the trees, which helps keep farms diverse and supports healthier field ecology than a single-crop system. This way of farming also helps protect the soil surface and keeps the land productive over time.
Water-smart by nature (rain-grown)
A key part of our approach is that these avocados are mainly rain-grown and not structurally irrigated. Combined with good soil cover and the role of organic matter in the soil, this supports water retention and helps limit evaporation—an important advantage in a world where rainfall patterns are becoming less predictable.
Fair value for people: Living Wage in practice
Quality farming is only truly sustainable when it supports the people behind it. That’s why the Living Wage component is so important. Since March 2022 (the start of the avocado season), 83 warehouse employees linked to our operation have received a real Living Wage, supported through the Nature & More Living Wage model and the retailers and consumers who choose these avocados in Europe.
Building a resilient supply chain
At Mavuno Organics we focus on reliability and transparency—from grower collaboration to sorting and packing—so that buyers can count on consistent organic quality. When you choose our avocados, you support a supply chain that invests in soil-friendly smallholder farming, smart water use, and fairer livelihoods for the people who make this product possible.
Our positive impact
Climate
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Organic orchards, no synthetic fertilisers or pesticides.
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Kenyan highland climate and rich soils support yields naturally.
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More carbon stored in soil, lower CO₂ footprint.
Water
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Organic, rain-grown avocados: 100% rainfall, zero irrigation.
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Organic soils retain moisture naturally, further reducing water demand.
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Saves at least 800–1,000 litres of water per kilo compared with non-raingrown production.
Soil
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Soil fertility is maintained with cow manure, and more growers are adopting on-farm compost.
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Compost use is expanding through practical, in-field training.
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Green cover and deep-rooted elephant grass help prevent soil erosion.
Biodiversity
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Chemical-free orchards with rich flora attract birds, insects and other wildlife, creating a vibrant ecosystem.
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Growers value every organism’s role, from soil micro-life to tall trees, and farm in harmony with nature.
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Diverse intercropping (avocado, corn, macadamia, papaya, coffee, bananas) makes Mavuno a strong agroforestry model that is both environmentally and socially sustainable.
Individual
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Each year, hundreds of thousands of farmworkers die or fall seriously ill from pesticide poisoning.
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Organic cultivation uses no synthetic chemical pesticides, resulting in significantly fewer residues on produce.
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Research indicates health benefits for consumers, so on average organic fruits and vegetables – including our avocados – are the healthier choice.
Society
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Freedom: strong focus on education, training and personal development, with knowledge actively shared within the communities.
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Justice: no pesticide use removes a major health risk, while health & safety training and a formalised duty of care improve working conditions.
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Solidarity: growers receive a premium price (up to three times more than conventional), enabling investment in their children’s future and in higher orchard quality.
Economy
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Coordinated growing, sorting and packing across a network of ~80 farmers.
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Stronger local supply capacity through shared infrastructure and knowledge.
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Consistent, reliable organic quality delivered collectively.
Greetings from our farm!
Location
In Kenya, Anthony Ngugi and Mavuno Organics work with smallholders to produce organic, mostly rain-grown avocados—linking quality farming with real Living Wage impact.
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