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what is nature & more

Nature & More is our a transparency platform developed by Eosta - the organic produce company behind it. It makes the story behind products visible: who grows them, how they are produced, and what their impact is on people and planet.

To support more informed choices by making sustainability information transparent and accessible.

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how it works

Some products feature a QR code on pack that links directly to additional information. Product and grower information can always be explored online via Products & Growers.

Scan Code

1. start with the product

Find a product and see which grower is behind it. Product pages link directly to the grower.

Pineapple Grower

2. Meet the grower

Learn who the grower is, where they operate, and how the product is grown.

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3. View  impact

See how environmental, social and economic aspects are evaluated in the Sustainability Flower.

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4. use transparncy

Use the information to better understand sustainability performance and trade-offs across products and growers.

the sustainability flower explained

This Flower visualizes sustainability impact across seven key themes — from soil health to social fairness. Each petal represents one of these themes:

Soil
Biodiversity
Individual
Society
Economy
Climate
Water

Soil

  • Healthy soil is the foundation of agriculture and global food production.

  • Conventional farming depletes nutrients and disrupts natural cycles.

  • 12 million hectares of fertile soil are lost each year due to erosion and non-sustainable practices.

  • Farmland is shrinking because of degradation, landslides, and urban expansion.

  • Organic farming restores soil health using compost, organic fertilizers, and regenerative methods.

  • Studies show organic practices boost soil biodiversity, improve structure, and build more resilient ecosystems.

Key themes: Organic matter, Soil nutrients, Soil quality, Soil degradation, Use of chemicals, Use of compost

Petals EN3

Biodiversity

  • Biodiversity refers to the variety of plant, animal and microorganism species and their interactions within an ecosystem.
  • Diverse ecosystems are more productive and resilient, supporting natural balance and long-term food production.
  • A wide range of species improves pollination, reduces soil erosion and regulates pests naturally.
  • Biodiversity contributes to healthy soil life, supporting organisms that decompose organic matter and improve soil structure.
  • Ecosystems with high biodiversity adapt better to environmental changes such as climate stress and extreme weather.
  • Organic farming supports biodiversity by avoiding synthetic chemicals, protecting natural habitats and encouraging ecological balance.

Key themes: Plant species, Animal species, Natural habitats, Fallow land, Use of chemicals, GMO-free

    Petals EN4

    Individual

    • Focuses on the development and well-being of each person, recognising that every human being is unique and differences should be valued.

    • Employees are the core of an organisation, and should be given the opportunity to become the best version of themselves.

    • Well-being starts with health and safety, providing the foundation for a safe working environment.

    • Freedom of thought and expression is essential, allowing individuals to think independently and speak up.

    • Personal development is supported through education and training, once these basic conditions are in place.

    Key themes: Health and safety, Personal growth, Freedom of thought, Education & training.

      Petals EN5

      Society

      • Focuses on social interactions between people, within the organisation, the wider community and the organisational network.

      • Producers operate within a web of connections, where cooperation with stakeholders and society is essential for sustainable development.

      • Organisations must comply with international and national standards, including governance structures and social responsibilities.

      • Active participation in the local community is equally important, alongside formal compliance and accountability.

      • Within organisations, conditions for respectful and harmonious teamwork must be in place, supporting collaboration and inclusion.

      Key themes: Human rights, Participation, Transparency, Diversity, Equality, Community.

        Petals EN7

        Economy

        • Focuses on economic value flows and the distribution of wealth, including financial and material value.

        • A sustainable economy is fair and balanced, benefiting both people and planet.

        • Fair distribution of value along the supply chain is essential, from seed producer to farmer to consumer, including fair wages and prices.

        • Responsible use of natural resources and investment in sustainable innovation support long-term economic resilience.

        • Profit must be redefined beyond financial returns, taking impacts on people and planet into account.

        • True Cost Accounting provides this broader perspective, integrating environmental and social costs into financial decision-making.

        Key themes: Responsible business, Innovation, Employee welfare schemes, Economic value distribution, Responsible production, Use of natural resources

          Petals DE6

          Climate

          • The climate petal focuses on energy consumption and emissions.
          • Agriculture is strongly dependent on climate, which largely determines water availability.
          • Climate directly influences crop growing conditions, affecting agricultural production.

          • Agricultural practices also have a significant impact on climate, contributing to climate change.

          • This impact is linked to energy use and emissions, across agricultural practices.

          Key themes:Energy use and source, Emission reduction, Transportation, Renewables, Energy regulation, Use of natural resources

            Petals EN1

            Water

            • Water is a vital resource for life on Earth and an essential component of ecosystems.

            • Agriculture depends on sufficient, clean water, without which food production is not possible.

            • Fair and efficient allocation of water resources is crucial, given the global challenge of feeding a growing population.

            • Organic farming can support sustainable water management, particularly through the use of compost-enriched soils.

            • Healthier soils increase water-holding capacity by up to 70%, reducing the need for irrigation.

            • The goal is sustainable water management, taking both water quality and availability into account.

            Key themes:Water regulation, Water use and source, Irrigation, Water recycling, Conservation

              Petals EN2

              transparancy & certification

              Transparency and certification serve different but complementary roles.

              Certification confirms that products meet recognised standards and requirements, while transparency reveals the deeper story behind how sustainability is applied in practice. Together, they offer assurance and understanding: certification verifies compliance, and Nature & More adds context and insight across products and growers.

              Nature & more

              Transparency

              Transparency makes sustainability performance visible and comparable. With Nature & More, users can explore growers, production context and sustainability performance across key themes.

              Product & grower information connected in one platform

              Grower profiles with practices, photos and context

              Sustainability Flower dashboard (7 themes)

              Supports communication and comparison

              And more

              Certification label

              Certification confirms that products meet established standards. It provides a clear yes/no validation through audits and control systems, offering assurance on how food is produced.

              Compliance with formal standards (e.g. EU Organic, Demeter)

              Audits/checks by indepemdent control bodies

              Binary outcome: certified  or not certified

              Strong basis for verification & assurance

              And more

              How do we measure?

              Quick Assessment

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              A structured review covering all key sustainability themes. It provides a clear overview and highlights areas for improvement.

              Verified data & audits

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              We collect primary data through farm visits, interviews and documentation. Where applicable, third-party audits and certifications are used to validate specific indicators, such as Living Wage.

              Indicators & methods

              Sustainability in action 2

              Assessments follow established scientific frameworks across environmental and social themes. These indicators form the basis of the Sustainability Flower.

              Updates over time

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              Sustainability profiles are reviewed and updated regularly. Growers and Nature & More assess practices during periodic visits, while new data and audits.

              Nature and more Gert jan Lieffering

              "Every grower has a story — and transparency empowers people to value the impact behind their food"

              Gert-jan

              Sustainable Sourcing Manager

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