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2025 The Cranberry Company Eosta 3
Martijn Crouwers

“Cranberries are a perfect fit for the festive season – fresh, colourful and healthy. They show that sustainable farming and innovation can go hand in hand.”

Company

The Cranberry Company

Products

Organic cranberries 

Country

The Netherlands

In the Krimpenerwaard, The Cranberry Company grows organic cranberries on 18 hectares of peat soil. Their approach is a strong example of farming with nature: protecting soil, water and biodiversity, while offering a solution for agriculture in vulnerable Dutch peatland landscapes.

Farming with nature on peat soils

As dairy farming becomes increasingly challenging in wet peatland areas, cranberry cultivation shows a promising alternative. By keeping peat soils naturally wet, the farm helps slow peat oxidation—reducing CO₂ emissions and limiting land subsidence, while supporting a healthier ecosystem.

2025 The Cranberry Company Eosta 4

Quality, shelf life and innovation

The cranberries are dry-harvested, resulting in firm, flavourful berries with a long shelf life. A new sorting machine supports consistent quality, helping the fruit meet demand during peak seasonal moments.

A climate-positive alternative close to home

One of the biggest impacts is local: The Cranberry Company demonstrates that a crop shift in peatlands can be not only environmentally beneficial, but also economically viable—a practical step towards future-proof farming in the Netherlands.

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Farming with nature on Dutch peatlands

At The Cranberry Company in the Krimpenerwaard (the Netherlands), organic cranberries are grown in a way that fits the peatland landscape. By keeping peat soils naturally wet, the farm helps slow peat oxidation—supporting lower CO₂ emissions and reducing land subsidence. Combined with dry harvesting and a modern sorting machine, this approach delivers firm cranberries with a long shelf life and consistent quality.

Our positive impact

Climate
Water
Soil
Biodiversity
Individual
Society
Economy

Climate

  • Cranberry cultivation keeps peat soils wet, preventing peat oxidation and reducing CO₂ emissions.

  • Transitioning from dairy farming to organic cranberries in peatland makes the operation significantly more climate-positive.

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Water

  • Wet peat soils naturally retain water, stabilising the ecosystem and supporting cranberry cultivation.

  • Farming methods align with the region’s natural hydrology, preserving the local water system.

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Soil

  • Organic cultivation protects peat soil health by avoiding synthetic fertilizers and pesticides.

  • Restoring natural peat conditions helps rebuild soil structure and long-term soil quality.

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Biodiversity

  • Chemical-free, peatland cultivation supports rich wildlife, including insects, birds and native vegetation.

  • Integrated management enhances habitat quality rather than creating monoculture.

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Individual

  • No synthetic pesticides are used, providing a safer working environment for growers and field workers.

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Society

  • Revitalising peatland through organic cranberry farming contributes to landscape restoration and regional ecological resilience.

  • The project demonstrates how sustainable agriculture and nature conservation can successfully coexist.

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Economy

  • Organic cranberries offer a viable economic alternative to dairy farming in vulnerable peat regions.

  • Dry harvesting produces firm, high-quality berries with strong market value and good shelf life.

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Greetings from our farm!

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Location

Based in the Krimpenerwaard in the Netherlands, The Cranberry Company grows organic cranberries on 18 hectares of peat soil—protecting peatland landscapes by keeping soils wet and in balance with nature.

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