Finca La Virgen is part of Dole Organic. It was founded in 1991 and comprises of more than 1,200 hectares. About 700 hectares are primarily planted with pineapples and few papayas, which are laid out in geometric patterns throughout the valley. About 450 hectares are set aside as a conservation area and 30 hectares along the riverbanks have recently been re-forested with native trees. The aim is to set an example in sustainable agriculture by demonstrating that organic pineapple production can be applied on a commercial scale without compromising the local flora and fauna.