Hi, I’m Joe Roman, and together with my father Don Luis Roman we grow organic Ataulfo mangoes at Finca Tres Marias in the Zaruma region of Ecuador. Mangos are part of life here: our region is full of mango trees, and the fruit has been eaten, shared and loved by local families for generations.

A family passion for mangoes

My father was born in this mango-rich region, and his early memories of the fruit—like hearing mangoes fall from the tree at night—shaped his passion for growing them. In 1993 he planted his first mango orchard, and in 2000 he made the commitment to convert his land to organic farming, driven by a belief in growing fruit without pesticides or chemical fertilisers. 

Organic mango cultivation

Our Ataulfo mangoes are grown according to organic principles, which means feeding the soil rather than the tree. We use local goat manure and compost to build soil fertility, and incorporate pruned material back into the ground so it breaks down naturally. Organic farming here also enhances biodiversity and supports a healthier orchard ecosystem overall. 

Care and tradition in every fruit

What we enjoy most about mango farming is being part of the entire process—planting, nurturing, pruning and finally harvesting fruit that travels across the world to be enjoyed by consumers. For us, the joy is in knowing that the sweetness and quality of our organic Ataulfo mangoes reflect both the land they grow on and the care we bring to every step of production.