The Sustainability Flower
The Sustainability Flower is the core of our business. Every Nature & More grower has a personal Sustainability Flower. It points the way to a greener and more social economy. More info here.
As the first in Europe, Nature & More has introduced Natural Branding on organic fruits and vegetables in 2016, in order to saving a mountain of plastic.
In supermarkets, organic fruits and vegetables are usually packed in environmentally unfriendly plastic foil in order to distinguish them from the non-organic alternative. This is important for supermarkets because they want to ensure that there is no misunderstanding at the checkout counter as to whether someone is buying an organic or non-organic product.
What we do
Through Natural Branding we are addressing this issue and offering a sustainable solution. What happens, is that a high definition laser removes part of the pigment from the outer layer of the peel of the fruit or vegetable leaving a permanent mark. As this mark is clearly visible it is no longer necessary to pack the products in harmful plastic foil.
Safe, organic, sustainable
Natural Branding is a contact-free method that has been approved by EU Organic certifier SKAL. The method is completely safe and no additional substances are used. Furthermore, the method is so superficial that it has no effect on taste, quality or shelf life. The energy needed for a marking is less than 1% of the energy needed for a sticker.
Saving tons of plastic
Through Natural Branding Eosta is saving tons of plastic. Just for one product line for one customer, we are saving over 750,000 packaging units, which is tons of plastic. Measured in CO2-emissions, that is equivalent to an average car driving 1.3 times around the world!