An initiative of

Natural Branding

As the first in Europe, Nature & More has introduced Natural Branding on organic fruits and vegetables in 2016, in order to saving a mountain of plastic.

In supermarkets, organic fruits and vegetables are usually packed in environmentally unfriendly plastic foil in order to distinguish them from the non-organic alternative. This is important for supermarkets because they want to ensure that there is no misunderstanding at the checkout counter as to whether someone is buying an organic or non-organic product.

What we do

Through Natural Branding we are addressing this issue and offering a sustainable solution. What happens, is that a high definition laser removes part of the pigment from the outer layer of the peel of the fruit or vegetable leaving a permanent mark. As this mark is clearly visible it is no longer necessary to pack the products in harmful plastic foil.

Safe, organic, sustainable

Natural Branding is a contact-free method that has been approved by EU Organic certifier SKAL. The method is completely safe and no additional substances are used. Furthermore, the method is so superficial that it has no effect on taste, quality or shelf life. The energy needed for a marking is less than 1% of the energy needed for a sticker.

Saving tons of plastic

Through Natural Branding Eosta is saving tons of plastic. Just for one product line for one customer, we are saving over 750,000 packaging units, which is tons of plastic. Measured in CO2-emissions, that is equivalent to an average car driving 1.3 times around the world!

Check our Q&A about Natural Branding if you want to know more!

You are here

Video: introduction to Natural Branding


A special laser removes the colour pigment from the skin, leaving the product unaffected and branded. Since we started we have saved 29 million packaging units which adds up to 351,760 kg of plastic and a C02 savings which is the equivalent of driving 326 times around the globe!

World news

Our Natural Branding was covered by newspapers, radio broadcasts and tv-shows all over the world.

Branding sweet potatoes

Here you see how the sweet potatoes go into the machine to receive their laser mark.

The Sustainability Flower

The Sustainability Flower is the core of our business. Every Nature & More grower has a personal Sustainability Flower. It points the way to a greener and more social economy. More info here.