In supermarkets, organic fruits and vegetables are usually packed in environmentally unfriendly plastic foil in order to distinguish them from the non-organic alternative. Over the past years through Natural Branding, Eosta has been addressing this issue and is avoiding any form of packaging. What the process entails is that a high definition laser removes part of the pigment from the outer layer of the peel of the fruit or vegetable leaving a permanent mark. As this mark is clearly visible it is no longer necessary to pack the products in plastic.
The plastic free organic products have been welcomed by both retailers and consumers and to date more than 32 supermarket chains in 13 countries have adopted natural branded products in their stores. Packaging Manager Paul Hendriks, who has been the driving force behind this development, is obviously delighted: “It’s great to see that so many retailers have embraced natural branding and understand that the most sustainable form of packaging is actually no packaging”. Sustainability Manager Michaël Wilde is also very proud: “Together with our retail partners we have helped save 22 million packaging units which adds up to 6000 km of plastic film and a C02 savings which is the equivalent of driving 255 times around the globe”. He adds: “and we are only just getting started!”