Rogelio Moreno Salas

Aguacates Azteca

Hi my name is Rogelio Moreno Salas and I am the Director of Aguacates Azteca. Thanks for buying our organic avocado’s !

Aguacates Azteca is a Mexican family business focussed on the production of organic avocado and social responsibility. We have been growing the hass avocado variety since 1996 in the Avocado State of Michoacan. 10 years after setting up, we wanted to expand and moved south to a community called El Aguaje. It was exciting as we were the first avocado farmers in the region.

Around 2010, the founder of the company decided to rename our business “Aguacates Azteca” in order to honor our ancestors who have left us this amazing fruit that today has transcended global borders. In 2011 we decided to stop applying chemicals to the crop in order to take care of the health of consumers and workers, and at the same time to help preserve, respect and care for the environment.

Interview with Rogelio

What do you see now as the benefits of organic agriculture?
Organic fruit does not provide the consumers with toxins. Furthermore, it provides more nutrients and is healthier.

What do you like most about your work?
The avocado is a very noble fruit, it fascinates me to be in the field and bring healthy and quality food to people. What I am also proud of, is the fact that most of our trees come from our own plant nursery, called a vivero in Spanish.

What does Aguacates Azteca stand for ?
At Aguacates Azteca we care about the quality of life, wellbeing and happiness of our workers so that together with dedication and effort we can supply the best organic avocados to our consumers around the world. The values that drive us are social, environmental responsibility, respect, honesty and perseverance.

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soil

Since we are organic, we do not use artificial fertilizers and chemicals which can have a negative effect on the soils. Alternatively we enrich the soils through compost and the foliage of the trees. We are proud to produce this compost ourselves. One of the advantages of a healthy soil that is well covered, is that it is not prone to erosion.

biodiversity

Biodiversity and farming in harmony with nature is very important for us. We stimulate local flora, conserve natural species and have installed special bee hives for pollination. To control pests we use natural enemies and organic protection methods including garlic, chili, and lacewings.

individual

In order to ensure that our employees can develop themselves we support them with courses and special training. We also listen to our employees’ ideas and solutions to particular situations. We then analyze their ideas and proposals and consequently, when possible, take action. Of course we also make sure that they have the appropriate safety equipment and optimal working conditions. Finally we assign tasks according to the employee’s aptitudes and abilities.

society

In order to ensure the voice of the employees is heard our workers have a special representative who is in charge of presenting any suggestions or complaints. Of course the employees are also welcome to come to the management directly. We also strongly support woman’s rights.

economy

By creating jobs we are also generating resources for a large group of the local population. Furthermore with social welfare they also have social security.

climate

To limit the use of fossil fuels we use electrostatic turbines. It is a win-win situation as the performance of these turbines is much better and we also need less fuel ! Many people think that avocadoes are transported by air to Europe but this is not the case, as most other suppliers we work with containers transported by ships. In our fields we are looking to replace fossil fuel driven machinery with appliances driven by more hybrid / renewable alternatives. We will continue this mission for all our energy output.

water

Because of our soil type and the compost we use at the farm we are able to conserve a lot of moisture and therefore reduce our water input. This has led to the fact that we now only need to irrigate the trees for three months per year.

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Rogelio Moreno Salas

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