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What is the connection between organic and fair trade?

In the perception of many consumers, organic and fair trade are more or less identical. It's true that both qualifications are essentially ethical. But while "organic" sets standards for agricultural methods and the use of natural resources, "fair trade" sets standards for trade and working with people. Of course there is an overlap too. Nature & More's Sustainability Flower integrates organic and social standards in a single model.

Fair trade

Fair trade gives farmers and grower a better price and better trade conditions. This allows them to improve their living circumstances and plan for the future. Fair trade gives consumers the possibility to contribute to fighting poverty through their daily shopping. In the case of certified fair trade production, the fair trade organisation and a comittee of employees usually decide how the fair trade premium (the extra money) is spent.


Organic vs fair

Organic production and fair trade have separate certification processes, although the underlying principles are the same: an ethically responsible food production. There are some organic certifiers that include rules about social sustainability in their certification, like Swedish KRAV. Nature & More's sustainability flower looks at both ecological and social sustainability. For more information about the sustainability flower, see here.

Nature & More and fair trade

Nature & More's pineapples from Costa Rica are certified by Fair Trade USA. Apart from that Nature & More has its own "One cent for the future project" that saves and donates money to social, cultural and educational projects at growers in developing countries who haven't been fair trade certified. Two examples can be found here.

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